Introduction

Hulbert ratings provide a unique metric for evaluating the effectiveness of investment newsletters over time. Investment newsletters, which are subscription-based publications, offer valuable insights into financial markets, trading strategies, stock recommendations, and economic analysis. Some are particularly focused on niche markets, such as options trading, utilities, precious metals, or emerging cryptocurrencies. Established by financial advisor Mark Hulbert, these ratings are a tool for investors to assess newsletter performance, factoring in both returns and associated risks.

What is a Hulbert Rating?

A Hulbert rating is a score assigned to investment newsletters after evaluating their performance data over extended periods. These ratings aim to assist investors in discerning which newsletters provide genuine, actionable advice versus those that may lack effectiveness. The core purpose of this system is to provide a risk-adjusted performance score based on the buy and sell recommendations that investment newsletters provide.

Key Components of Hulbert Ratings

  1. Performance Tracking: The ratings closely monitor hypothetical investment portfolios derived from the buy and sell advice featured in various newsletters.

  2. Long-Term Analysis: Performance is assessed over various timeframes, including 12 months, 3, 5, 10, 15, 20, and even 30 years.

  3. Risk Assessment: The ratings incorporate risk-adjusted performance measures, such as the Sharpe ratio, which evaluates returns relative to the amount of risk taken.

  4. Hypothetical Portfolios: To ensure objectivity, Hulbert Ratings, LLC subscribes under pseudonyms, preventing newsletters from artificially inflating their performance by providing 'tips' to early subscribers.

The History of Hulbert Ratings

Mark Hulbert began tracking investment newsletters in 1980 with the launch of the Hulbert Financial Digest. For nearly 36 years, this publication offered insights and ratings for investment newsletters, allowing investors to have a clear view of which newsletters were providing true value. In April 2002, Hulbert's work was acquired by MarketWatch/Dow Jones, which continued the ratings until 2016. After the cessation of the Digest's publication, Hulbert formed Hulbert Ratings LLC, which continues to evaluate newsletters.

The Newsletter Honor Roll

An important aspect of the Hulbert ratings is the Investment Newsletter Honor Roll. This exclusive list highlights newsletters that have consistently outperformed their peers in both bullish (up) and bearish (down) markets. Each newsletter on the honor roll receives evaluations on:

Evaluating Investment Newsletters

The critical question for many investors revolves around whether investment newsletters offer genuine value. Historical data indicates that, akin to actively managed mutual funds, many investment newsletters may underperform against traditional market benchmarks like index funds.

Mark Hulbert himself acknowledges this fact; he argues that a simple investment strategy of buying and holding index funds often outperforms the complicated, active management strategies used by many newsletters. Despite that, he recognizes that the average investor’s struggle with market psychology can lead to premature selling during downturns, undermining potential returns. In his view, adhering to the guidance of newsletters can sometimes foster better discipline among investors compared to failing to stick with an index fund strategy.

Are Investment Newsletters Worth the Investment?

While Hulbert has pointed out that most newsletters—like many actively managed funds—underperform the market, he defends their existence due to the necessity for guidance through turbulent market conditions. For investors struggling to maintain a steady approach, newsletters may help mitigate emotional trading decisions.

Investors should approach investment newsletters with cautious scrutiny. Utilize Hulbert ratings to identify the most reliable advisors, but also consider the historical performance of the newsletter, risk factors, and market conditions that could influence recommendations.

Conclusion

Hulbert ratings offer a structured framework to critically evaluate the performance of investment newsletters over time. By employing risk-adjusted performance metrics and maintaining objectivity, these ratings assist investors in making informed decisions about which newsletters might align with their investment goals. Remember, while some newsletters can add value, the overarching strategy for most investors may still be a disciplined, long-term approach rooted in indexing and passive investing.